When asked to choose a healthcare provider based only on cost, consumers choose the more expensive option, according to a study funded by HHS’ Agency for Healthcare Research and Quality. Consumers worry that lower cost means lower quality care.
However, when consumers are shown the right mix of cost and quality information, they are more likely to choose providers that deliver high-quality care at a lower cost. The study appears in the March issue of Health Affairs. For more information about public reporting, visit
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